The fashion industry, known for its unique dynamics and intricate pipeline, requires a nuanced understanding. Our 5-module course delves into the intricacies of the fashion business, revealing the entire process from product conception to store delivery. Participants will gain valuable insights into the multifaceted activities that drive the fashion world and acquire the essential framework for crafting a strategic fashion business model.

5 Modules

The duration of each module is 35 minutes.

• Week 1: Key Concepts of Fashion & Luxury Business
• Week 2: Market Segments & the 4 Pillars of the Fashion Business Model
• Week 3: Product Strategy & Brand Strategy
• Week 4: Choosing Efficient Communication Tools
• Week 5: Distribution Strategy & Store Formats

Who Can Benefit?

• Students in fashion design, retail, hospitality, and business studies.
• Fashion and lifestyle brand owners seeking to elevate their businesses.
• Entrepreneurs, consultants, and anyone passionate about the fashion industry.